Camp Okutta

I won't spoil it by telling you too much, but this is a great campaign.

Measuring the quality of a hire

Not many recruitment marketing posts are covered on this blog, so here's a nice change. This article by Work Communications discusses the opportunity to measure a a recruitment campaign by the quality of a hire as opposed to an easier and perhaps unhelpful metric such as cost per hire.

Here's a great example of why this might be more appropriate

One word equity - genius of just a gimmick?

MCSaatchi launched their 'unique' approach to tackling communications problems last year. They have called this 'One word equity.'

The long and short of it is.....MCSaatchi believe that because the world of communications is too complicated, thanks to that bloody Internet thing, the best way to make sense of it is just to give every brand one word which they can own. And just to prove they aren't copping out, they have a scientific formula that generates your brand's 'one word' and a system to analyse it. Sounds fabulous, no need to worry then I guess.

Genius or just a sales gimmick? You can read about 'One word equity' here, here and here.

Probably the best litter in the world?

Carlsberg has literally been throwing money away. £5,000 worth of 10 and 20 pound notes to be exact. Read more about this campaign here.

Thanks to Katie White for the spot

Better ways of working

Planner Gareth Kay gives some advice to VCU students on 'better ways of working.' Here's part one and here's part two.

The media long tail

Sue Elms, Millward Brown's VP of global media practice gives her view on the media long tail and offering some advice to marketers on how to ensure you are doing all the wagging.

b.TWEEN Interactive Media Forum

Here are some vids from the b.TWEEN 07 Interactive Media Forum. Visit and enjoy!


Cheers Steve