Nitro - the agency of the future?

You may or may not heard of Nitro? If not, they're a successful small global agency apparently. Here's an interview with Chris Clarke the group's founder and CEO. Nitro has a very different structure to a traditional agency. What do you think? Today Southampton, tomorrow the world!

How do turkeys get through research?

For those people that wonder how things like the Olympic logo manage to get through research, this is an interesting read.

How to connect with people?

This post highlights the things people remember in a communication. It underlines six themes on how best to connect with people - irrespective of audience, situation or context.

How not to use powerpoint

This is a great and mildly amusing video on how not to use powerpoint

Transparency Tyranny

There is nowhere left for brands to hide. At least that's the view of Trendwatching. According to its recent report:

"Transparency Tyranny Rules. The old economy fog is clearing: no longer can incompetence, below-par performance, ignored global standards, anti-social & anti-eco behavior, or opaque pricing be obscured. In its place has come a transparent, fully informed marketplace, where producers have no excuse left to underperform. TRANSPARENCY TYRANNY for some, TRANSPARENCY TRIUMPH for others."

You can read the full report here

How to pitch to bloggers?

This is a great guide outlining how pr agencies should pitch their ideas to bloggers

Cultural Branding

This post is taken from Almagamated, a New York based agency's website. It is a different way of thinking about brands and approaching communications.