Spider pig, spiderrrr pig

The potential of social networking websites as a tool to boost word of mouth has been demonstrated by an Australian web developer.

He started a Facebook group called If 100,000 people join, my wife will let me name my second child Spiderpig, invited a few friends to join and kicked off the organic growth of the group. By the time he revealed that it was all a hoax the group had over 134,000 members

You can read about the growth of the group and check out his observations here.

Slim fast case study - Becoming a modern brand

This article from Millward Brown is a case study on how research help turn around the fortunes of an ailing brand.

Thanks to Matt L for the flag