The potential of social networking websites as a tool to boost word of mouth has been demonstrated by an Australian web developer.
He started a Facebook group called If 100,000 people join, my wife will let me name my second child Spiderpig, invited a few friends to join and kicked off the organic growth of the group. By the time he revealed that it was all a hoax the group had over 134,000 members
You can read about the growth of the group and check out his observations here.
Friday, October 19, 2007
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