Monday, January 28, 2008

kind of ironic

Nothing posted on this blog for a few months...well, since the llama himself left us...not sure we can boast 200 million users so the irony may not be complete, but saw this and thought I'd share. http://www.jaffejuice.com/2008/01/this-says-a-lot.html

Friday, October 19, 2007

Spider pig, spiderrrr pig

The potential of social networking websites as a tool to boost word of mouth has been demonstrated by an Australian web developer.

He started a Facebook group called If 100,000 people join, my wife will let me name my second child Spiderpig, invited a few friends to join and kicked off the organic growth of the group. By the time he revealed that it was all a hoax the group had over 134,000 members

You can read about the growth of the group and check out his observations here.








Wednesday, October 3, 2007

Slim fast case study - Becoming a modern brand

This article from Millward Brown is a case study on how research help turn around the fortunes of an ailing brand.

Thanks to Matt L for the flag

Monday, September 24, 2007

Why is online advertising is like crack?

Here's a controversial post on online advertising from Noah Brier of Naked Communications.

Wednesday, September 12, 2007

Capturing the youth market

This is an interesting article on youth marketing by research company Millward Brown.

Thanks to Matt L for the spot.

Monday, September 10, 2007

Are schools killing creativity?



If you what to view a version that doesn't buffer like a mother go here.

Wednesday, September 5, 2007

The Cadbury's Gorilla



You can read about the strategy here.