The Cadbury's Gorilla

You can read about the strategy here.

Camp Okutta

I won't spoil it by telling you too much, but this is a great campaign.

Probably the best litter in the world?

Carlsberg has literally been throwing money away. £5,000 worth of 10 and 20 pound notes to be exact. Read more about this campaign here.

Thanks to Katie White for the spot

The Simpsons Movie

Matt Groening's, The Simpsons Movie opens this Friday on the back of a huge promotional launch which has been taken to another level (and no I don't mean Dane Bower's house).

First of all there is the TV and print ads....

...then the trailer...



... and if you haven't already created and downloaded your avatar from the slick site then what are you waiting for.Here's our esteemed researcher Katie W looking all glam on a night out in Springfield

There are also some great promotional tie ups such as these two from Samsung and Xbox.




But probably the greatest is 7 - Eleven turning a number of their stores in the US into actual versions of Springfield's Kwik-E-Mart. Even Apu's stock and uniforms have been replicated. The PR coverage and buzz it has created has been huge. The press have covered it, blogs have been created and images of the stores have made it on to Flickr
and last but not least up roar was also caused in the UK as a 180ft chalk drawing of Homer Simpson was supposedly carved (more likely Photoshopped) next to the Cerne Abbas Giant in Dorset

Orange - Spot the Bull

Unfortunately you can't play this now as the competition is closed, but take my word for it, this was cool. Essentially a bull was fitted with GPS and plonked in a big field. Its position was streamed live on the Internet along with a number of webcams. Whoever guessed where the bull was at 3pm everyday won Glastonbury tickets. And supporting the launch was this bit of outdoor advertising.

The campaign was created by Poke