Slim fast case study - Becoming a modern brand

This article from Millward Brown is a case study on how research help turn around the fortunes of an ailing brand.

Thanks to Matt L for the flag

Why is online advertising is like crack?

Here's a controversial post on online advertising from Noah Brier of Naked Communications.

Are schools killing creativity?

If you what to view a version that doesn't buffer like a mother go here.

Measuring the quality of a hire

Not many recruitment marketing posts are covered on this blog, so here's a nice change. This article by Work Communications discusses the opportunity to measure a a recruitment campaign by the quality of a hire as opposed to an easier and perhaps unhelpful metric such as cost per hire.

Here's a great example of why this might be more appropriate

Better ways of working

Planner Gareth Kay gives some advice to VCU students on 'better ways of working.' Here's part one and here's part two.

b.TWEEN Interactive Media Forum

Here are some vids from the b.TWEEN 07 Interactive Media Forum. Visit and enjoy!


Cheers Steve

Is being in digital better than being in advertising?

Iain Tait, founder of Poke, gives his view on why he believes digital is better than advertising. It's really a new guard vs the establishment piece, but it's thought provoking.

The future of mobile marketing

Thanks to Matt for today's post. A recent webinar on the future of mobile marketing was held by Revolution Magazine and Bango. The result of which is some useful info to read up on if you're interested in mobile marketing. You can download the 'Practical Guide to Mobile Marketing' here and all the presentations here.

Nitro - the agency of the future?

You may or may not heard of Nitro? If not, they're a successful small global agency apparently. Here's an interview with Chris Clarke the group's founder and CEO. Nitro has a very different structure to a traditional agency. What do you think? Today Southampton, tomorrow the world!

How do turkeys get through research?

For those people that wonder how things like the Olympic logo manage to get through research, this is an interesting read.

How not to use powerpoint

This is a great and mildly amusing video on how not to use powerpoint

How to pitch to bloggers?

This is a great guide outlining how pr agencies should pitch their ideas to bloggers

Cultural Branding

This post is taken from Almagamated, a New York based agency's website. It is a different way of thinking about brands and approaching communications.

2007 Creatives Roundtable

Here are some interviews from Creativity's roundtable with '11 highly talented and highly opinionated creative honchos'. It has an American bias but it's still relevant and quite interesting.

To brainstorm or not to brainstorm?

An interesting debate about brainstorms going on over here

Should your strategy be showing?

Over at Adliterate Richard Huntingdon discusses whether or not your strategy should be showing in your work. A bit of a creative versus strategy argument.

Web 2.0 'neglecting good design'

Hype about Web 2.0 is making web firms neglect the basics of good design, according to web usability guru and pin up Jakob Nielsen. Read the full article here.

Thanks to Mark Grady for today's post

Five principles to design by

Bokardo is the blog of Joshua Porter, a web designer/developer, researcher, and writer. He's recently posted this on five principles to design by

The Tyranny of Consumer Insights

David Nottoli of the Open Intelligence Agency discusses the tyranny of consumer insights over at his blog here.

Liking your audience

Stereotyping and generalising a target audience, ring any bells? Admit it, we have all done it in briefings from time to time. This post discusses the importance of treating you audience with respect.