Spider pig, spiderrrr pig

The potential of social networking websites as a tool to boost word of mouth has been demonstrated by an Australian web developer.

He started a Facebook group called If 100,000 people join, my wife will let me name my second child Spiderpig, invited a few friends to join and kicked off the organic growth of the group. By the time he revealed that it was all a hoax the group had over 134,000 members

You can read about the growth of the group and check out his observations here.

Slim fast case study - Becoming a modern brand

This article from Millward Brown is a case study on how research help turn around the fortunes of an ailing brand.

Thanks to Matt L for the flag

Why is online advertising is like crack?

Here's a controversial post on online advertising from Noah Brier of Naked Communications.

Capturing the youth market

This is an interesting article on youth marketing by research company Millward Brown.

Thanks to Matt L for the spot.

Are schools killing creativity?

If you what to view a version that doesn't buffer like a mother go here.

The Cadbury's Gorilla

You can read about the strategy here.

Camp Okutta

I won't spoil it by telling you too much, but this is a great campaign.