Thursday, June 21, 2007

How do turkeys get through research?

For those people that wonder how things like the Olympic logo manage to get through research, this is an interesting read.

1 comment:

Anonymous said...

You see/hear this all the time. X is a bad idea, but the client wants X. have you considered Y, well I have put this to the client and they still want X. The client gets what the client wants no matter how bad an idea it is.

I personally get no satisfaction when X turns out to be a bad idea and you are left with the "I told you so's"