Transparency Tyranny

There is nowhere left for brands to hide. At least that's the view of Trendwatching. According to its recent report:

"Transparency Tyranny Rules. The old economy fog is clearing: no longer can incompetence, below-par performance, ignored global standards, anti-social & anti-eco behavior, or opaque pricing be obscured. In its place has come a transparent, fully informed marketplace, where producers have no excuse left to underperform. TRANSPARENCY TYRANNY for some, TRANSPARENCY TRIUMPH for others."

You can read the full report here