It's impossible to ignore society's growing empathy with the environment and all things green. But is it just a fad? John Grant gives his view on the subject over here.
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A curious list of blogs
- Adliterate
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- Bigshinything
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A curious reading list
- Building Strong Brands
- Convergence Culture: Where Old and New Media Collide
- Disruption: Overturning Conventions and Shaking Up the Marketplace
- Herd
- How Mumbo-jumbo Conquered the World
- How to Plan Advertising
- Ogilvy on Advertising
- Positioning: The Battle for Your Mind
- The Brand Innovation Manifesto
- The Economics of Attention: Style and Substance in the Age of Information
- The Perfect Pitch
- The Pig That Wants to Be Eaten
- The Wisdom of Crowds
- Thinking from A to Z
- Truth, Lies, and Advertising
- Unleashing the Ideavirus
- Welcome to the Creative Age
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