Wednesday, July 18, 2007

Orange - Spot the Bull


Unfortunately you can't play this now as the competition is closed, but take my word for it, this was cool. Essentially a bull was fitted with GPS and plonked in a big field. Its position was streamed live on the Internet along with a number of webcams. Whoever guessed where the bull was at 3pm everyday won Glastonbury tickets. And supporting the launch was this bit of outdoor advertising.


The campaign was created by Poke

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