Naked is an agency with a rather innovative approach to communications. You can read an interesting approach to media planning here from one of their senior strategists. This relates to the convergence of media providing a different perspective on communications planning
To borrow the book it references, pop up to planning.
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This is interesting on one level but I'm not convinced that much 'planning' is possible when it's all left to consumers to interact in a social media context. Isn't 'planning' a bit of an overstatement?
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