John Grant, founder of St Lukes and author of several books on brands has defined an alternative to the much over used term 'engagement'.
John says: "Wouldn't it be nice if we launched an alternative better term? One which made it clearer what it does - beyond involving people".
The term he uses is 'enthusiasm'. You can read the post here.
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2 comments:
I love this. It could work well for you in the next brainstorm...get me involved if you like and we'll see together how it can provide us with a framework for generating ideas.
Sounds good to me. My first personal request would be to change the name of a brainstorm to something that actually helps you come up with ideas - as opposed to talking about everything apart from the ideas. May be something radical like 'idea generation'
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