Wednesday, April 4, 2007

Interestingness

Is it as simple as appealing to people's human nature? Do client's get too bogged in business issues and forget to come up with communications people just find interesting? How interesting is the project you delivered today?

1 comment:

Anonymous said...

Love this. Makes you think about developing creative in a different way. You'd come up with some pretty weird stuff if you followed this guy's advice, but definitely wouldn't be boring.