I went to an APG event a few weeks ago. This guy Jon Steel, author of The Perfect Pitch and Truth, Lies and Advertising was presenting. Jon is a pitch consultant for WPP and has a 90% success rate. Not too shabby!
You can borrow either of his books from the planning room, but I would reccommend The Perfect Pitch if you want to pick up some handy tips before for your next pitch. If however you want the lazy option, you can listen to an interview here.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment