Wednesday, April 11, 2007

Google's green employer incentive

An interesting article here on what Google are doing with bikes. A good green marketing and employer branding combo

2 comments:

Anonymous said...

We might be able to afford the free range eggs!

Anonymous said...

"We think that these amazing bikes will help Googlers keep fit and healthy, get to know their city better and reduce the environmental impact of their journey to work."

Liane Hornsey, director of human resources and staffing for Google Europe, Middle East and Africa

That quote along with the article probably generated more good feeling towards Google as an employer than tens of thousands of pounds of recruitment advertising. Pretty sound investment in my book.